Northumberland Tourism’s efforts to help local pubs lift standards is featured in the most recent issue of The Publican.
The Publican is the leading resource for the UK pub and bar industry. The article, by Claire Dodds, details the time she spent in Northumberland with Helen Spark, business relationship executive with NT, and Lesley Williams, board member.
As well as visiting pubs, Claire attended a workshop developed by Northumberland Tourism which aims to give pubs advice and information on how to make the tourist’s visit a memorable one (in a positive way, of course).
Helen and Lesley’s work also includes the creation of a Menus Toolkit. It lists recipes using local foods, details of suppliers and guarantees 70 per cent profit margins. They also offer help with creating marketing campaigns, websites and finding funding for renovation projects.
Feedback has been really good. Nocola Hickey of Blackmoor’s, Alnwick, said: “These events reinforce what you know, but have forgotten. You need someone who is not involved in your business to remind you of the little things you can do that make such a difference”.
Read the full piece here.
- Sheelagh Caygill
Tags: media
